Red Ochre Powder (Geru) is a naturally occurring earthy pigment rich in iron oxide, giving it a distinctive reddish-brown color. Widely used in religious ceremonies, Geru is often applied to temple walls, sacred idols, and festival decorations. In Ayurveda, it is known for its cooling properties and is sometimes used in skincare remedies. Additionally, it is a popular pigment in traditional art, pottery, and textile dyeing. Due to its non-toxic and eco-friendly nature, Geru remains an essential element in various cultural and artistic practices.